When you go car shopping you are probably dazzled by the sports cars or even the big burly SUVs as well as the shiny colors and whether or not the vehicle is fully loaded. Frequently, you will hear people talking about what car they want to buy and will hear them mention things like leather seats, a great sound system, DVD players and mini TV screens, great rims and other similar features. However, unfortunately, you do not frequently hear people talking about the safety rating of the vehicle and how well it performed in crash tests or if it has recently been recalled. For some reason Americans are more consumed with how comfortable and cool their car is and makes them rather than how safe it can keep them. However, even if consumers are not overly interested in safe cars insurance companies are.